Real World Solutions in Action
From March 17-20, UNEX will be exhibiting at MODEX 2014 at the Georgia World Congress Center in Atlanta, GA. For years, MODEX was considered the “off year” show, something to do in years where ProMat wasn’t happening. This is no longer the case, as a few years ago MHI moved the show from Cleveland to Atlanta, and made a concerted effort to make this an industry-leading showcase event.
Now dubbed “The Greatest Supply Chain Show on Earth,” this event is a can’t-miss for end-users and dealers alike. We’re so excited about MODEX because it gives us a chance to practice what we’ve been preaching about solutions-based selling.
It used to be that we would come to a trade show armed to the hilt with as many catalogs and products as we could carry. But we realized that simply displaying a smorgasbord of products was nothing like you would ever see in the field or in real life. What good is having industry-leading products if we weren’t showing what these products were capable of?
At last year’s ProMat event, we decided to go a different direction with our booth. Rather than just display anything and everything we carry, we decided to make a mini-museum out of our booth. We combed through our case studies and found pertinent, real-world examples that customers and dealers would identify with. Then we made smaller models of the solutions of those case studies and showed them at our booth.
The response was fantastic. We’re in what I like to call a “kick the tires” industry. People want to come over, roll up their sleeves, and see solutions in action. And so many dealers and end-users alike could identify with the challenges that faced our customers in our case studies. You could see the light bulb go off in their head when they saw how we addressed those challenges. It was an incredibly rewarding experience that we have decided to do again at MODEX.
In addition to the several real-world solutions you will see at the UNEX booth, we are also featuring our new and improved Roller Rack solution, which we have used in many of our case studies and has had a wonderful response. You can check out all of this-and much more-if you attend MODEX 2014.
MODEX truly is a wonderful event that anybody who works in the supply chain should attend. Registration for the event is free. Registration provides access to not only the exhibit show floor but also the educational conference. We hope to see you there at Booth 8727. If you cannot attend MODEX, fear not- you can contact our Pickologists directly to see what UNEX can offer to your business.