- Orders exceeded 10,000 a minute on Black Friday—far surpassing the 2,800 orders per minute during the Thanksgiving holiday at its peak, according to Shopify. Shoppers purchased more than 600,000 apparel items, 360,000 accessories and 210,000 houseware products from Shopify merchants in a single day.
- Consumers spent more than $5 billion on Black Friday, 16.9% more than on that day in 2016, and a new record, according to Adobe Analytics.
- ICSC reported that retailers with a brick-and-mortar presence captured 75% of all spending over the Thanksgiving retail holiday.
- Thanksgiving Day online sales reached $2.87 billion.
- 42% of Black Friday orders were placed via mobile devices.
- Brick-and-mortar stores were visited by 145 million adults spending an average of $377.50.
- Big box retailers are impacting sales of niche, vertical retailers as consumers choose one-stop shopping over visiting multiple stores.
- Many retailers have pared down inventory levels for the holiday season resulting in less of a need to discount items.
Retailers are pleased with consumer shopping so far this holiday season, with many achieving record breaking numbers for sales and order quantities. The strong start strengthens predictions that this holiday season will generate over $6.6 billion in sales on Cyber Monday and e-commerce sales will rise by 16.6 percent.Plus, many retailers are extending their traditional “Black Friday” discounts to other times than the Friday after Thanksgiving. Many retailers started discounting products earlier in November.Some other interesting stats from the Thanksgiving retail spree: