Retail Back Room and Omnichannel Fulfillment
Ecommerce Fulfillment from the Retail Back Room: Retail Order Fulfillment Efficiency
Two-day, next day, same day, two-hour delivery…
Customers’ expectations are changing – increased demand for quick ship delivery – and retailers need to respond to stay competitive. Retailers need to evolve the way they do business.
The typical retail model is a regional distribution center that services brick and mortar stores within a specified radius with a weekly restock. Weekly replenishment and quick ship order fulfillment won’t work to meet customers’ needs. The retail business model needs to transform – but how can eCommerce and retail bricks and mortar stores work efficiently to get process, store, pick, pack, and ship products to keep customers coming back for more?
Leveraging Retail Solutions for Ecommerce Fulfillment from the Retail Backroom
Typical retail backrooms were not designed or equipped for eCommerce fulfillment. There is often minimal storage and organization, generally used for retail overstock.
In addition to space and storage issues related to the retail products themselves, retailers now need to find room to store packing supplies and make space for employees for order picking, packing, and shipping. It is impractical and costly to relocate retail stores to achieve the required backroom space.